Five years ago, Brand X started out as a regional brand that was fairly new to the CPG industry. At the time, it knew it had a product that fulfilled a specific need but wasn’t sure how to quantify their growth potential and increase sales.
That’s when Brand X decided to explore its market opportunities and CPG growth strategy. In doing so, the company identified the biggest opportunity for growth through Nielsen’s Opportunity Landscape report.
Fill out the form to unlock a sample Opportunity Landscape Report.
The outcome? Brand X was able to:
- Identify markets where it’s brand was underdeveloped
- Influence consumers through media & leisure activity preference
- Determine the best retailers to drive their growth strategy
- Focus on high demand stores for your products to increase sales
- Understand and reach retailer shoppers
Want to see what data Brand X used to drive their success story? Download this sample report by filling out the form below.
ACCESS TRADE-LEVEL DATA TO IDENTIFY UNTAPPED GROWTH POTENTIAL
Nielsen helps emerging businesses make informed decisions through affordable, easy-to-use, retailer-preferred measurement data. Contact your Nielsen representative today to find out more.