Nielsen

Measurement Breakthroughs: Keeping Up With Digital Advertising Challenges

PROTECTING YOUR MARKETING DOLLARS & IMPROVING ROI


In today’s media ecosystem, the world of digital advertising is more complex than ever. While the marketplace has made great strides in tackling challenges related to viewability and fraud, building comparable measurement between digital and other media remains a work in progress. In fact, Nielsen Digital Ad Ratings shows that 56% of campaign impressions, on average, are still being lost to these issues.


Download the report to understand:

  1. How to persevere in a challenging marketplace to gain the best return on ad spend and most efficient use of ad inventory 

  2. Why fully integrated tools and datasets, known as single source, are the key to measuring ad performance

  3.  Which audience qualifiers, or thresholds, are most relevant to observe campaign performance 

 

Please fill out the form to learn why we’re closer than we’ve ever been to true cross-platform ad measurement and eliminating digital ad waste.

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