The results are in, and we are pleased to share that Nielsen was named a Strong Performer in Forrester’s 2019 assessment of the top data management (DMP) vendors in the market.
The Forrester Wave™: Data Management Platforms, Q2 2019 evaluated vendors on 34 criteria that fall into three categories: current offering, future strategy and market presence.
To learn more about what Nielsen was recognized for, download the report. Some highlights include:
In an era of marketing accountability, trust Nielsen to be your data partner in your quest for measuring media effectiveness.
“Use Nielsen if you care most about measuring media effectiveness, and you’re a CPG, retailer, media owner or automotive manufacturer.” - AdExchanger, 2019