NIELSEN NAMED A ‘STRONG PERFORMER’ IN THE FORRESTER WAVE™
The results are in, and we are pleased to share that Nielsen was named a Strong Performer in Forrester’s 2019 assessment of the top data management (DMP) vendors in the market.
The Forrester Wave™: Data Management Platforms, Q2 2019 evaluated vendors on 34 criteria that fall into three categories: current offering, future strategy and market presence.
To learn more about what Nielsen was recognized for, download the report. Some highlights include:
- Unique data assets, including Nielsen's panel, Automatic Content Recognition (ACR) and vertical purchase-based data
- Investment with media effectiveness and media measurement products
- Solid user identity resolution, data segmentation and syndication and data analysis capabilities
- Customer success teams, in addition to technology
In an era of marketing accountability, trust Nielsen to be your data partner in your quest for measuring media effectiveness.
“Use Nielsen if you care most about measuring media effectiveness, and you’re a CPG, retailer, media owner or automotive manufacturer.” - AdExchanger, 2019
