Nielsen

Strategy

IT'S TIME TO THINK OF DATA AS A STRATEGY

USE SMARTER DATA FOR BETTER MARKETING RESULTS

Reaching audiences that are the most likely to become new customers has never been more critical for marketers seeking to reduce media waste and improve media ROI.

Why waste your time and money on audience data that’s a proxy for an audience, when you can reach your exact audiences directly? Nielsen has the highest quality purchase and media-consumption based audiences available. Click on the icons below for more information.

Get Direct
Access

to Nielsen’s unique buyer and media-based audience segments

Improve Campaign Performance

by reaching lapsed buyers, light spenders and competitive-brand buyers

Convert
Audiences

that are lower in the purchase funnel and ready-to-buy

Reach TV audiences across different screens

Reach TV audiences across different screens

Connect with Nielsen's unique buyer and media based audience

Connect with Nielsen's unique buyer and media based audience

Access consumers purchase behavior with exlusive UPC-level sales data

Access consumer purchase behavior with exclusive UPC-level sales data

Leverage our massive audio footprint

Leverage our massive audio footprint

Bring together auto data, activation and measurement with the Nielsen Auto Cloud powered by J.D. Power

Bring together auto data, activation and measurement with the Nielsen Auto Cloud powered by J.D. Power

Deliver segments based on buying behavior

Deliver segments based on buying behaviors

Capture audiences with a leading source of digital data

Capture audiences with a leading source of digital data

Understand the personality of your consumers and prospects

Understand the personality of your consumers and prospects

Contact us to make data a winning strategy for your organization.

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