Reaching audiences that are the most likely to become new customers has never been more critical for marketers seeking to reduce media waste and improve media ROI.
Why waste your time and money on audience data that’s a proxy for an audience, when you can reach your exact audiences directly? Nielsen has the highest quality purchase and media-consumption based audiences available. Click on the icons below for more information.
to Nielsen’s unique buyer and media-based audience segments
by reaching lapsed buyers, light spenders and competitive-brand buyers
that are lower in the purchase funnel and ready-to-buy
Reach TV audiences across different screens
Connect with Nielsen's unique buyer and media based audience
Access consumer purchase behavior with exclusive UPC-level sales data
Leverage our massive audio footprint
Bring together auto data, activation and measurement with the Nielsen Auto Cloud powered by J.D. Power
Deliver segments based on buying behaviors
Capture audiences with a leading source of digital data
Understand the personality of your consumers and prospects
Contact us to make data a winning strategy for your organization.