Nielsen

ADVERTISING IN THE AGE OF COVID-19

How advertisers can respond to changing media and shopping habits

Although we’re in the midst of the most significant global event in recent history, where there are patterns, there can be decisions. And just as people are trying to mitigate risk in their daily lives, advertisers now have information that can help them adapt their marketing strategy and mitigate risk for their businesses.

Adaptation will be the key to survival, and the marketers who can begin to strategically evolve their approach to changing consumer behaviors now will be way ahead of the game when consumers find post-pandemic balance.

NEW DOWNLOAD: ADVERTISING IN THE AGE OF COVID-19

 

 


HOW CAN WE HELP?

We are still learning about the impact of COVID-19 on consumers. Please join us in this investigation and let us know what you are facing. New Nielsen COVID-19 Impact Studies can help you identify customized insights for your brand.

We hope to all learn together and navigate through this to the new normal.  

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