Nielsen

COVID-19 IS FUELING EXPERIMENTATION: HOW ARE YOU ADAPTING?

The coronavirus (COVID-19) outbreak has forced Americans to make drastic and immediate lifestyle changes. Media consumption and purchasing behaviors have shifted and will likely continue to evolve over the coming months. Since the start of the pandemic: 

  • More than half of consumers have spent 2+ two hours watching or listening to COVID-related news per day.
  • 42% of consumers are watching more TV, 31% are playing more video games, and 59% are watching movies and programs via streaming services more frequently.
  • 55% of consumers are going to brick and mortar stores less frequently, while 26% are doing more online grocery shopping than they did before COVID-19.
  • When it comes to consumer packaged goods, 48% of consumers are likely to consider purchasing new brands, presenting an opportunity for CPG companies to attract competitive buyers.
  • An overwhelming 90% of Americans express being more favorable toward companies that are helping consumers during the pandemic.

The marketers who can strategically evolve their approach to these changing consumer behaviors will be best positioned to succeed. Nielsen is helping businesses navigate this “new normal” by providing high quality, deterministically-sourced audience data that can be used to target consumers based on the shifting ways they are watching and buying.

 

GAIN A 360 DEGREE VIEW OF YOUR CONSUMER IN TODAY’S NEW NORMAL

 

How will you reach your targeted consumers?

 

Source: Online survey conducted among the Nielsen Scarborough Recontact Panel via Wizer's Adaptive Consumer Insights platform. The survey was fielded on a weekly basis over a 4-week period and delivered between March 25-April 15th 2020; Wizer provides an agile adaptive tech platform to consumer-centric research agencies (www.getwizer.com). 

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