The coronavirus (COVID-19) outbreak has forced Americans to make drastic and immediate lifestyle changes. Media consumption and purchasing behaviors have shifted and will likely continue to evolve over the coming months. Since the start of the pandemic:
The marketers who can strategically evolve their approach to these changing consumer behaviors will be best positioned to succeed. Nielsen is helping businesses navigate this “new normal” by providing high quality, deterministically-sourced audience data that can be used to target consumers based on the shifting ways they are watching and buying.
GAIN A 360 DEGREE VIEW OF YOUR CONSUMER IN TODAY’S NEW NORMAL
How will you reach your targeted consumers?
Source: Online survey conducted among the Nielsen Scarborough Recontact Panel via Wizer's Adaptive Consumer Insights platform. The survey was fielded on a weekly basis over a 4-week period and delivered between March 25-April 15th 2020; Wizer provides an agile adaptive tech platform to consumer-centric research agencies (www.getwizer.com).