Shape Your Retail Story Using Category Trends & Leader Insights

See how category data can support your growth


Understanding the dynamics within your category is tough. Shelves are overcrowded, retailers’ specifications are stringent and the consumer goods landscape is constantly changing. In this type of environment a breakthrough can seem impossible.

One key to growth is understanding what sub-categories, manufacturers, brands and items play the largest role in driving category sales and trends. Knowing this can significantly shift your retail buyer story.

Fill out the form to download a sample Category Landscape report.

A category landscape report will help you understand key category trends and whether they’re driven by number of purchasing households, trips, or dollars spent per trip. We’re happy to walk through the fundamentals of the report and share how you can use it to sell to retailers.

Nielsen helps emerging businesses make informed decisions through affordable, easy-to-use, retailer-preferred measurement data. Contact your Nielsen representative today to find out more.



Category Landscape [Sample Report]

Please fill out the form below to access a sample Category Landscape report.

Get the Nielsen Notice Newsletter

The latest insights in fast-moving consumer goods delivered directly to your inbox.

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.