Nielsen’s Landscape Reports Overview

Navigate a Shifting landscape with affordable insights to drive your business

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  UNDERSTAND CATEGORY TRENDS & LEADERS GAIN INSIGHT ON YOUR
CONSUMER’S  BUYING HABITS
IDENTIFY OPPORTUNITIES
IN THE MARKET
 

CATEGORY LANDSCAPE REPORT

CONSUMER LANDSCAPE REPORT OPPORTUNITY LANDSCAPE REPORT

What is it?

 

Offers a clear understanding of what sub-categories, manufacturers, brands and items play the largest role to support category sales and drive trends.

Provides an overview of how shoppers purchase your brand compared to the category and key competitors. Identifies where the biggest opportunity exists for your brand.
Key questions it can answer Are trends being driven by number of purchasing households, trips, or dollars spent per trip? Are sales trends being driven by number of purchasing households, trip frequency, dollars spent per trip, brand loyalty, or repeatability rates? Which markets and retailers you should prioritize? How can you best reach shoppers of the recommended markets and retailers?
Nielsen Solutions Used Incorporates Retail Scantrack and Homescan Panel data Incorporates three Nielsen solutions – Homescan Panel, Scantrack, and Spectra data Incorporates both Spectra and Nielsen Scantrack data


Key Benefits

  • A 360-degree view of consumer shopping trends
  • PowerPoint deliverable that can immediately be taken to leadership or retailer meetings
  • Easy to replicate report for multiple categories, brands, or markets to fit business needs
  • Quick turn-around, giving you an understanding of market dynamics in short time frames
  • Option to receive data files that provide additional details on category trends

Prepare for your Next Retailer Meeting
We can help you pinpoint the growth-driving consumer insights that retailers care about most. Take a look at our sample landscape reports: category, consumer and opportunity.

Nielsen helps emerging businesses make informed decisions through affordable, easy-to-use, retailer-preferred measurement data. Contact your Nielsen representative today to find out more.

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Landscape Overview

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