Nielsen’s Landscape Reports Overview
Navigate a Shifting landscape with affordable insights to drive your business
|UNDERSTAND CATEGORY TRENDS & LEADERS||GAIN INSIGHT ON YOUR
CONSUMER’S BUYING HABITS
IN THE MARKET
CATEGORY LANDSCAPE REPORT
|CONSUMER LANDSCAPE REPORT||OPPORTUNITY LANDSCAPE REPORT|
What is it?
Offers a clear understanding of what sub-categories, manufacturers, brands and items play the largest role to support category sales and drive trends.
|Provides an overview of how shoppers purchase your brand compared to the category and key competitors.||Identifies where the biggest opportunity exists for your brand.|
|Key questions it can answer||Are trends being driven by number of purchasing households, trips, or dollars spent per trip?||Are sales trends being driven by number of purchasing households, trip frequency, dollars spent per trip, brand loyalty, or repeatability rates?||Which markets and retailers you should prioritize? How can you best reach shoppers of the recommended markets and retailers?|
|Nielsen Solutions Used||Incorporates Retail Scantrack and Homescan Panel data||Incorporates three Nielsen solutions – Homescan Panel, Scantrack, and Spectra data||Incorporates both Spectra and Nielsen Scantrack data|
- A 360-degree view of consumer shopping trends
- PowerPoint deliverable that can immediately be taken to leadership or retailer meetings
- Easy to replicate report for multiple categories, brands, or markets to fit business needs
- Quick turn-around, giving you an understanding of market dynamics in short time frames
- Option to receive data files that provide additional details on category trends
Prepare for your Next Retailer Meeting
We can help you pinpoint the growth-driving consumer insights that retailers care about most. Take a look at our sample landscape reports: category, consumer and opportunity.
Nielsen helps emerging businesses make informed decisions through affordable, easy-to-use, retailer-preferred measurement data. Contact your Nielsen representative today to find out more.