Nielsen

The Earliest FMCG market read available

ENABLING FASTER DATA DRIVEN DECISIONS

The fast-moving consumer goods (FMCG) industry changes overnight and you can’t wait to make decisions. Whether you’re in consumer insights, sales, marketing or the C-suite, knowing what’s selling, what’s not and why before your competition is critical.

Imagine the power in knowing how your products are performing hours or even days before your competitors. You could be making decisions to capitalize on upswings or shift downturns while rival brands are still trying to figure out what happened. Now, that power can be yours with Nielsen Friday Data Delivery.

FIRST LOOK AT THE WEEK ENDING NOV 24: Thanksgiving week marks the biggest FMCG B&M sales this year at $17.3 billion but Turkey is not the main event with sales down 7% from this time last year.

EARLIER DATA DELIVERY LEADS TO FASTER DATA DRIVEN ACTION.

Only Nielsen can deliver retail measurement data on Friday mornings giving you access to sales and share performance, new product launch performance and price, promotion and distribution insights faster than any other provider.

 

WHAT CAN FASTER DATA REALLY DO FOR YOU?

Aside from being ready to make decisions instead of review data at your Monday morning meetings, data delivery that’s within a week of the reporting period can be game-changing across your organization.

C-level Executives

Knowledge is power and the quicker you know how your brands are performing, the more impact you can have as a leader

 

Consumer Insights Teams

Get a head start on weekly reporting and prioritize where to take action first


 

Marketing

See how advertising and media tactics are impacting sales and make adjustments in almost real-time

Sales Teams

Bring performance data to your retail partners earlier than ever so you can both make quick, data-driven decision


There are times when slow and steady wins the race - making decisions in the highly competitive FMCG market is not one of them. Fill out the form to be contacted by your Nielsen Representative.

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