Nielsen

WELCOME TO THE TOTAL FOOD FRONTIER

MAKE MORE INFORMED DECISIONS WITH NIELSEN’S TOTAL FOOD VIEW


For years, consumers shopped for groceries in a relatively contained and stable environment. They always shopped and viewed the store as one connected entity, but manufacturers didn’t need to look past their category or aisles to meet business goals and stay competitive.

Times have changed. To meet the demands of today’s highly selective, savvy consumers you need a  broader, more connected approach to category management, insights and measurement. In today’s consumer-driven market, if you’re making business decisions with an isolated category-driven view of the store you risk:

  • Cannibalization of sales from products that fulfill similar needs for consumers, but are located outside the scope of your current competitive set

  • The ability to effectively join forces with growing areas of the store in order to remain relevant and top-of-mind with consumers

  • Making business decisions without accounting for how the price, seasonality and promotions of adjacent categories or products impacts your brands



THE SOLUTION

Nielsen’s Total Food View gives you the insights you need to understand the full impact of total food dynamics on your product. For the first time, you can view in-store competition and opportunities inclusive of UPC and fresh random-weight products beyond the bounds of your specific category or aisle - all in one data universe accessible via our Answers on Demand (AOD) platform.


FEATURES

Complete Food Coverage

Nielsen offers the industry’s broadest measurement of total food in a like-for-like universe inclusive of UPC and fresh non-UPC (random-weight) product across the entire store, for roughly 90,000 stores nationwide. This is our competitive advantage, and now, it can be yours.
 

A Single User-Friendly Data Platform

View all your data - UPC and non-UPC random-weight products - in one seamless, truly integrated universe via Nielsen’s Answers on Demand (AOD) platform. AOD gives you the ability to create on-the-fly aggregates and measure ACV at all hierarchy levels.


Speed of Delivery

Answers on Demand brings speed to insights and technology enhancements for weekly retail scan data across the entire retail food landscape. See your data just nine days after weekly sales.

 

Superior Segmentation

Pull and process data the way you want to view it. Use our best-in-class hierarchy or create your own custom view to measure performance and identify trends down to the item-level.



KEY BENEFITS

Gain the perspective you need to:

  • Keep pace with changing consumer demand and purchase dynamics

  • View key categories/departments beyond your own so you can make plans and strategize holistically

  • Identify competitive blind spots across the entire store to ensure that you’re aware of your true competitive set

  • Join forces with products/areas of the store that are winning and resonating most with consumers

  • Find which categories your products are connected to and how price, seasonality and promotions impact your brands

  • Identify new areas for growth where never thought of before

 

I WANT TO LEARN MORE

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