FMCG companies can now pinpoint exactly how specific shelf conditions, such as shelf placements, facings or adjacencies influence sales. Shelf Intelligence Suite by Trax and Nielsen is a fusion of Trax’s world-class computer vision and analytics platform and Nielsen’s Retail Measurement Services (RMS), which includes the largest global FMCG point of sale dataset in the industry, with information on manufacturer market share, competitive sales volume and insights into distribution, pricing, merchandising and promotion.
Drive continuous improvement and category growth with shelf reality
Benchmark your performance with Shelf Quality Index (SQI) for complete competitive intelligence
Prioritize your sales levers to optimize your shelf strategy like never before
Shelf Intelligence Suite is comprised of two core solutions, Shelf Pulse and Shelf Blueprint.
Shelf Pulse is an ongoing digitized measurement for FMCGs to understand in-store shelving conditions for their brands and competitors, shelf compliance and visual proof of store activation.
With over 70% of purchase decisions made at the shelf, you need continuous measurement and insights into merchandising conditions to win shoppers at the shelf.
Shelf Pulse is a syndicated data offering that delivers powerful visualization of sales and granular store conditions that has never been possible before.
Store: Understand cross category impact to brand sales
Shelf: Uncover shelf execution gaps and measure ideal shelf compliance
Checkout: Ascertain impact of shelf velocity to conversion at point of sale
Shelf Blueprint is a predictive analytics and planning service to help FMCGs set the best strategy for store merchandising, macro space planning and shelf optimization designs.
Along with an accurate pulse of the market, you can build on the fundamental principles of your ideal shelf strategy in a more holistic way, with actionable recommendations and outcomes. Shelf Blueprint leverages advanced retail data science models to predict and plan your retail merchandising strategies to maximize sales.