As the types of digital advertising options expand, it’s more important than ever to get granular insights into how well your online efforts are working to drive sales and ROI, and to understand this on a regular basis so you can quickly adjust and optimize.
Nielsen Multi-Touch Attribution (MTA) application allows brands to get more granular insights into how well digital advertising drives sales in a faster turnaround than traditional Marketing Mix studies. MTA seamlessly ties a brand’s digital media marketing to offline sales, and attributes incremental sales precisely to the marketing touchpoint that drove it. Activity is measured at the person and household level, for a more direct understanding of the relationship between impressions and sales. The results are available in a tool that drills down to ROI at the lowest placement level, allowing brands to make the most actionable marketing decisions as quickly as possible, and includes updated results throughout the year.