Nielsen

Media optimization for all

BENCHMARK MEDIA OPTIMIZER

 

 

 

Nielsen Benchmark Media Optimizer uses a proprietary database of over 40,000 marketing mix studies conducted for over 1,600 brands to optimize the marketing budgets of brands that don’t have the budget, time or history to conduct a custom marketing mix study. Email marketingroi@nielsen.com to see how it can help you make bigger sales impact with your advertising spend.