Nielsen

How Automakers Can Fight Back In an Industry Under Seige

Learn how better data can help automakers compete more effectively.

The auto industry is confronting a rapidly evolving landscape that could blow up traditional business models.

New challenges include falling demand and the shift toward electric vehicles to the rise of ridesharing and uncertain economic and regulatory environments.

In this period of industry transformation, new opportunities are emerging. Find out how using better data to target the right audiences at the right time can help you compete more effectively and efficiently. 

 

Download this ebrief to learn:

  • Existential threats that lurk for automakers and dealers alike

  • How the customer journey for car buyers has changed

  • Fresh ways to understand today’s consumers and identify key channels

  • How advanced modeling techniques can reveal the true drivers of sales

  • How automakers can leverage audience data for greater marketing impact

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