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Best practices to help you overcome market complexities and reach consumers

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We hope you enjoyed the CMA Annual Conference. In case you missed it, here’s a roundup of the presentations from our keynote and IP sessions. Please fill out the form to download them.


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THE SCIENCE BEHIND THE TOTAL CONSUMER MINDSET

As consumers’ lifestyle and shopping habits blend together, your opportunities for growth may come from the most unexpected places. Kirsten Londono, SVP, Nielsen, discussed how manufacturers and retailers can achieve growth as aisle, channel and platform lines blur.




OVERCOMING THE ANALYTICS BLINDSPOT

Pete Conti, VP of client development for sales effectiveness, and Mike Dorgan, VP of product leadership, as they discussed how to identify mutually beneficial trade promotions and bridge the analytical blind spot between HQ and in-store decisions.



ELEVATE YOUR SHELF GAME WITH IMAGE RECOGNITION AND MACHINE LEARNING

Matt Holland, VP of sales for Trax Retail, and Patty Gregory, commercial leader for Nielsen Shelf Intelligence, take a look at how image recognition technology and deep learning analytics provide manufacturers with a clear picture of the ever-changing shelf and evolving retail store.



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